KNOWLEDGE AREAS:
- Be fascinated by human behavior, social trends, and how ideas influence people.
- Good grasp and understanding of research.
- Knowledgeable in various fields.
- Understand and interpret complex and varied sources of data.
- Have strong communication skills.
- Be adept in lateral, analytical and strategic thinking.
ACCOUNTABILITY
Reports to the GM
ROLES AND RESPONSIBILITIES:
Planning, Analyzing, Evaluating
- Develop workable budgets, work plans and realistic timetables.
- Collaborates with the Account Director or Manager, Client Services, on the preparation of marketing recommendations,
strategies and actions for the client.
- Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: media output, creative
output, research reports and client data.
- Defining project scope, estimate and writing proposals
- Identify and develop a target list of clients and partners
- Understand business objectives, challenges and opportunities of target and industry
- Responsible for departmental vision, structure, and management while providing leadership, accountability, and
mentorship to brand strategy.
- Develop in collaboration with the agency team, innovative and /or differentiating products and services
Team Leading, Coordinating, Managing
- Be the agency’s lead brand evangelist, embodying Oxygene’s core values and differentiating perspectives
- Identify the right opportunities across industry sectors and media that align with the agency’s ongoing strategy
- Maintain and develop prospective client and key strategic partners' network
- Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business
goals and objectives
- Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences
- Represent the agency at conferences, events and symposiums
- Provide market research, analyses and insights into the latest industry trends
- Position Impact with key industry influencers and thought leaders
- Lead and manage new business presentations as assigned
- Grow and develop existing client accounts.
- Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
- Champion internal systems for higher productivity working
Strategic Project Management
- Manage agency strategy efforts and projects, involved with projects from start to finish, ensuring successful project
completion against deadlines.
- Product manage long term properties including positioning development, marketing plans, manufacturing or
development needs, timeline and roadmap planning, stats analysis and reporting
- Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals
and objectives
- Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences
- Design, execute and manage research
- Manage measurement, analytics, data gathering, and reporting for clients’ and agency
- Provide strategic branding thought leadership and expertise to expand business relationships
- Oversee development of marketing plans and creative briefs
- Training and developing staff (direct reports), and influencing cross-functional internal partners to create and execute
effective research, analysis, and strategy
- Developing and implementing new processes to increase efficiencies and effectiveness of research, measurement, and
strategy work for teams
- Work with all departments to develop integrated solutions and expand the services BG provides to clients
- Actively participates in client presentations
- Help lead research initiatives and manage outside consultants
- Seeking new opportunities to add value to existing clients
- Helps with identifying and nurturing new business opportunities
Team and Internal Relationships
- Ensuring effective communication with all team members
- Demonstrating an ability to effectively manage upwards
REQUIRED EXPERIENCE
- Degree in Business or Marketing, commensurate experience in building agency client portfolios.
- Interest in and aptitude for creative business and marketing solutions
- Minimum of eight years experience in brand/marketing/communications strategy experience in integrated, brand and digital
communications.
- Highly motivated, with a proven track record of building clients and expansion of client accounts
- Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate
alignment with key business partners
- Demonstrate strong interpersonal, verbal and written communication skills
- Excellent presentation skills that encompass clear, compelling communications
- Track record of experience managing and mentoring with high integrity and the ability to inspire others
REQUIRED ATTRIBUTES
- Ability to manage multiple business initiatives in an entrepreneurial environment
- Expert knowledge of all functional agency departments, capabilities and service areas
- Deep understanding of a wide range of industries, markets and brands, and what it takes to stand out
- Exceptional communication and presentation skills
- Flexibility with schedule to meet client commitments
- Great project management abilities
- Self-motivated and willing to expand knowledge
- Ability to self-manage while managing assigned teams and projects
Position level: Senior Level
Employment type: Full Time
Location: Nairobi, Kenya
Deadline: 13th May 2022
Send CV with Subject line ‘
Planning And Business Development Manager‘ to
hr@oxygene.co.ke