The Planning and Business Development Manager is responsible for the development and leadership for the agency’s strategic practice. The head of planning reports to the Agency partners along with senior leadership in a highly collaborative and teamoriented environment with the aim of winning new business as well as managing the strategic marketing comms development for the Agency’s Brands. In addition, typically responsible for helping to build and grow awareness of the agency Brand by acting as an outward facing thought leader.

The Planning and Business Development Manager maintains and grows the agency’s business and client base on an ongoingand project basis. S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs. S/he is responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats and opportunities of a client’s business.


  • Be fascinated by human behavior, social trends, and how ideas influence people.
  • Good grasp and understanding of research.
  • Knowledgeable in various fields.
  • Understand and interpret complex and varied sources of data.
  • Have strong communication skills.
  • Be adept in lateral, analytical and strategic thinking.


Reports to the GM


Planning, Analyzing, Evaluating
  • Develop workable budgets, work plans and realistic timetables.
  • Collaborates with the Account Director or Manager, Client Services, on the preparation of marketing recommendations, strategies and actions for the client.
  • Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: media output, creative output, research reports and client data.
  • Defining project scope, estimate and writing proposals
  • Identify and develop a target list of clients and partners
  • Understand business objectives, challenges and opportunities of target and industry
  • Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.
  • Develop in collaboration with the agency team, innovative and /or differentiating products and services
Team Leading, Coordinating, Managing
  • Be the agency’s lead brand evangelist, embodying Oxygene’s core values and differentiating perspectives
  • Identify the right opportunities across industry sectors and media that align with the agency’s ongoing strategy
  • Maintain and develop prospective client and key strategic partners' network
  • Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives
  • Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences
  • Represent the agency at conferences, events and symposiums
  • Provide market research, analyses and insights into the latest industry trends
  • Position Impact with key industry influencers and thought leaders
  • Lead and manage new business presentations as assigned
  • Grow and develop existing client accounts.
  • Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
  • Champion internal systems for higher productivity working
Strategic Project Management
  • Manage agency strategy efforts and projects, involved with projects from start to finish, ensuring successful project completion against deadlines.
  • Product manage long term properties including positioning development, marketing plans, manufacturing or development needs, timeline and roadmap planning, stats analysis and reporting
  • Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives
  • Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences
  • Design, execute and manage research
  • Manage measurement, analytics, data gathering, and reporting for clients’ and agency
  • Provide strategic branding thought leadership and expertise to expand business relationships
  • Oversee development of marketing plans and creative briefs
  • Training and developing staff (direct reports), and influencing cross-functional internal partners to create and execute effective research, analysis, and strategy
  • Developing and implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams
  • Work with all departments to develop integrated solutions and expand the services BG provides to clients
  • Actively participates in client presentations
  • Help lead research initiatives and manage outside consultants
  • Seeking new opportunities to add value to existing clients
  • Helps with identifying and nurturing new business opportunities
Team and Internal Relationships
  • Ensuring effective communication with all team members
  • Demonstrating an ability to effectively manage upwards


  • Degree in Business or Marketing, commensurate experience in building agency client portfolios.
  • Interest in and aptitude for creative business and marketing solutions
  • Minimum of eight years experience in brand/marketing/communications strategy experience in integrated, brand and digital communications.
  • Highly motivated, with a proven track record of building clients and expansion of client accounts
  • Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners
  • Demonstrate strong interpersonal, verbal and written communication skills
  • Excellent presentation skills that encompass clear, compelling communications
  • Track record of experience managing and mentoring with high integrity and the ability to inspire others


  • Ability to manage multiple business initiatives in an entrepreneurial environment
  • Expert knowledge of all functional agency departments, capabilities and service areas
  • Deep understanding of a wide range of industries, markets and brands, and what it takes to stand out
  • Exceptional communication and presentation skills
  • Flexibility with schedule to meet client commitments
  • Great project management abilities
  • Self-motivated and willing to expand knowledge
  • Ability to self-manage while managing assigned teams and projects

Position level: Senior Level

Employment type: Full Time

Location: Nairobi, Kenya

Deadline: 13th May 2022

Send CV with Subject line ‘Planning And Business Development Manager‘ to hr@oxygene.co.ke

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